That an incompetent and corrupt ANC is still a serious political party shows how irrational people really are.
Most of our decisions are irrational. And when they hurt us, or we are wrong, we justify our stupidity to ourselves.
Selling logic to irrational people is peddling fools gold. Yet we all insist on doing it and are shocked when no-one embraces our ideas.
The art of persuasion is in getting people to emotionally buy into & defend our ideas as their own. Thats it. No logic or intelligence required.
Just a clear powerful story.