The biggest disruption is the disruption of Trust.

I work with organisations and help them rebuild a Systems of Trust to thrive the new digital age.



No Logic Required! Why Your Marketing Is failing.

That an incompetent and corrupt ANC is still a serious political party shows how irrational people really are.

Willingly Irrational!

Most of our decisions are irrational. And when they hurt us, or we are wrong, we justify our stupidity to ourselves.

Selling logic to irrational people is peddling fools gold. Yet we all insist on doing it and are shocked when no-one embraces our ideas.

Willingly Stupid 

The art of persuasion is in getting people to emotionally buy into & defend our ideas as their own. Thats it. No logic or intelligence required. 

Just a clear powerful story.