The biggest disruption is the disruption of Trust.

I work with organisations and help them rebuild a Systems of Trust to thrive the new digital age.

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No Logic Required! Why Your Marketing Is failing.

That an incompetent and corrupt ANC is still a serious political party shows how irrational people really are. Willingly Irrational! Most of our decisions are irrational. And when they hurt us, or we are wrong, we justify our stupidity to ourselves. Selling logic to irrational people is peddling fools gold.

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Do You Remember The Last Ad You Heard? No?

Do you remember the ad you heard on the radio this morning? What about last nights TV ad? No? Of course not. I won’t even ask you to name five ads you heard in the last week. We don’t remember what we read, write, talk about, and learn when they

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What is Trust and How Do You Build It?

Trust is like Love. Hard to define but essential for our wellbeing. Especially the wellbeing of our business. It defines the quality of the relationships we have. Where there is trust, there is value. There is a willingness to move forward, to support, to collaborate, to share, to grow, to

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We Change To Stay The Same

And it’s time to change this idea. Sure it works in some places and in some situations but it’s time to change why we change. This idea comes out of the old outdated playbook. What we do is create an advantage, an identity, or an ideal, and build a moat.

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Marketing Made Simple: We Think With Our Emotions!

We like to think of ourselves as rational, logical beings. We like to think that the world we see, is objective. Advertising is proof the proof that it does not work like this. Logical ads often fail. Emotional ads tend to work. We get sucked into the emotion of advertising

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Why Today Is Not The Best Time To Have Ever Lived!

I keep hearing that we live in the most prosperous of times. That it’s never been better to be alive. The opportunities are greater now for you as a human than ever before. But I think this is a naive idea. Here’s why: It’s partly true! The pendulum swings equally

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A Marketing Tip – The Unreality of our World

We see the world as a rational, logical place. We like to think we live in this fixed reality where we can plan, control, and define our future. It’s an approach that business’s call strategy. But it’s not that simple. There are as many worldviews as there are people. Each

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How To Personally Thrive In A Disrupted System

Capitalism’s greatest strength has always been its ability to adapt and redefine itself. It an effective system that takes the environments feedback and self-adjusts.   Simple. Until it’s not. Capitalism is losing it’s flexible and adaptability. We’ve pushed it too far! The conflict has never been higher and the world

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Think Differently. That’s all it takes.

There are as many realities in this world, as there are people. It’s all subjective. We see the world through the tinted lenses we created via our experiences and our cultural viewpoints. There is no objective reality or truth out there. There is just you. With your perspective, and your

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Thriving In A Digital Age

The world has changed. We all know that this through our daily, uncomfortable and stressful. experiences! We call that WTF Moment: that’s when you sit back and say: WTF do I do Now?   The biggest reason we get this moment is that our thinking and approach is out of

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The Hierarchy of Sustainability In An Unsustainable World!

There is always a hierarchy. Everything has a hierarchical structure. It happens when we place more value over another thing. This is from your thoughts structure, the way your works, your neighbourhood, your group of friends, your business, society in general, politics. You name it, it has a hierarchal structure. And

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Building Systems of Trust

Healthy relationships build healthy businesses. And healthy relationships are built on trust. This is between staff, customer and your business. And it’s simple. When trust gets broken, so does your business.   To thrive in today’s digital age you have to see your business as a system of trust. It

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How To Thrive In Disruptive Times?

Two young fish are swimming along, past an older fish, swimming the other way, who nods and says, “Morning, boys. How’s the water?” The two young fish swim on for a bit, when one looks over at the other and asks, “What the hell is water?”* The WTF Moment Every

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